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DES - Online Annual Report 2007

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Glossary

My Annual Report

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My Annual Report

Glossary

Anchor tenant

The key tenant used to attract other tenants. Its high customer footfall attracts increased traffic to the entire shopping center. The smaller tenants clustered around the anchor tenant profit from the higher customer footfall of their larger neighbour. A rational center structure in terms of the organisation of the shops and the range of goods offered is crucial to its success.

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