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DES - Online Annual Report 2007



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Who is the average visitor of a DES shopping center?
of visitors are classified as “young generation” customers (up to 39 years of age) 53 %
live in households consisting of at least two persons 63 %
of the households have a net income amounting to more than €2,600.0 48 %
visit “their” shopping center at least every two weeks. 55 %
rate the shopping center as “good” or “very good” 82 %
rate the tenant mix as “perfect” 85 %
describe the shopping center as the “top source of fashion” in the region 73 %
consider the shopping center to be an attractive addition
to a stroll through the city centre
92 %
describe a shopping-center visit as an “experience” 65 %

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